Bob Stimolo
President and Founder


  • Business of education

Bob Stimolo is president and founder of School Market Research Institute Inc.  He is a veteran in the education market with almost 40 years of experience and has helped plan and execute hundreds of sales and marketing campaigns into the preK-12 market. He is the publisher of School Marketing Newsletter, now in its 30th year of publication, and Between the Issues, a free monthly e-newsletter. Stimolo is also author of the book “Marketing to Schools: a Textbook for the Education Market” and a contributor to The Experts Guide to the K-12 School Market. Stimolo founded School Market Research Institute in 1980, working with numerous education companies helping them to unlock the mysteries of successful school marketing. Stimolo keeps abreast of all developments in education and education marketing, sharing his knowledge in webinars, appearances at trade associations and sales meetings. He is the official school market consultant for the Education Market Association (formerly the NSSEA) and a regular contributor to their publications. Stimolo holds a bachelor’s degree from the University of Connecticut and a Master of Business Administration from the University of Hartford.