Bob Farrace
Director of Public Affairs


  • Graduation rate
  • Leadership and governance
  • Teacher recruitment and retention
  • Technology and learning

Bob Farrace is director of public affairs at the National Association of Secondary School Principals, where he focuses on helping principals craft and tell their stories in their local communities and to local and national media. With National Honor Society and National Association of Student Councils housed at NASSP, Farrace is an advocate for student voice and regularly raises the profile of student service and civic engagement. Prior to leading NASSP public affairs efforts, Farrace revolutionized NASSP’s editorial program to streamline content development and delivery, and to engage school leaders in discussions of the issues that most affect their professional lives. In 2000, he launched the association’s flagship Principal Leadership magazine, which has won numerous editorial and publishing awards. Farrace is a former high school English teacher. He holds a bachelor’s degree in English and Spanish and a master’s in education, both from La Salle University in his native Philadelphia.