Pioneering Literacy in the Digital Wild West

Our report, Pioneering Literacy in the Digital Wild West: Empowering Parents and Educators, shows that while many digital products claim to teach reading, the app marketplace currently puts a heavy emphasis on teaching letters, sounds and phonics. A snapshot of the iTunes App Store’s most popular paid literacy apps showed that 45 percent targeted letters and sounds and half targeted phonics, but only 5 percent targeted vocabulary. And none of the iTunes paid apps in the scan focused on comprehension, grammar and the ability to understand and tell stories.