Press Release

Request for Proposals
Reporter Guide on Character Education


EWA has produced a series of guides for reporters on key areas of the education beat, including visiting campuses, navigating open records, and interviewing children. We are seeking proposals to manage the creation and production of a new guide on covering character education in schools and communities. 

Project Goals and Scope of Services

The purpose of the reporter guide is to help education journalists and the broader education writing community gain competence and confidence in covering character education in schools and communities. The guide should help the target audience better understand, navigate, and place this topic within the broader context of education and its coverage. The guide should provide a primer, offer a brief historical context, and address the current landscape of character education. It should explore how its tenets might apply to efforts to improve the educational experiences of young people, prepare them for productive and meaningful lives, and advance the “greater good” in American society. 

Additionally, the guide should explore character education’s relationship to social and emotional learning, how character education might contribute to improving school climate, and some of the tension points and barriers when it comes to embedding character education in schools. Other content could include case studies illuminating examples of the roles that district and school-level administrators have taken in implementing such programs, as well as classroom teachers taking the lead. The guide must also include: a glossary of terms; a brief overview of recent research on character ed, with links to a few examples of notable studies; questions for reporters to ask when writing about character ed; and a roster of expert sources. Examples of EWA Reporter Guides include Reporting on Open Education Resources and Decoding Deeper Learning in the Classroom

EWA is seeking the services of a firm/consultant to develop the guide. The award will be made to a responsive and responsible firm/consultant with experience in developing education-related content and materials. A demonstrated understanding of the primary target audience — education journalists — is preferred. 


The selected firm/consultant will be responsible for writing and editing the guide (anticipated final length: approximately 3,500-7,000 words, 15-25 pages with all design elements), with input and feedback from EWA;

Provide a preliminary editorial calendar for submitting drafts of the guide to EWA for review, as well as finalizing, publishing, and distributing the guide; 

Identify potential examples of effective school-based character education programs for inclusion in the guide as case studies;

Prepare marketing materials to promote the guide’s eventual distribution, including press releases and social media posts.

Anticipated Selection Schedule

  • Deadline for bidders to submit questions: January 15, 2020
  • Deadline for proposals: January 20, 2021
  • Selection: February 2021


The project’s target completion date is March 31, 2021.

Proposal Instructions

The proposal should be sent to as a Word document. Please keep the proposal to 5 pages or fewer. The proposal should include:

A brief overview of your practice (organization, company, independent work, etc.), including a short introduction to you/your team. (If possible, please indicate key team members who would contribute.)

Examples of work with nonprofits are especially appreciated.

Topline overview of how you would approach addressing the needs outlined in this RFP.

Proposed budget, including breakdown of major project activities (development of the content, creation of graphics/graphic design, and marketing/promotion)

Responses should be clearly marked EWAReporterGuide_Name_Date

Budget Range

The budget range for this request for proposal is between $20,000 to $30,000, inclusive.

Equal Opportunity

The Education Writers Association is an equal opportunity employer committed to a diverse work environment. People of color, people with disabilities, and people of diverse sexual orientations, gender expressions, and identities are encouraged to apply.

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