Press Release

Report on National Enrollment Trends: Colleges That Used Advanced Analytics and AI Fared Nearly Three Times Better Than Most Colleges
New Othot enrollment report outlines significant trends based on institution size, geography and use of data analysis for their fall 2020 admissions classes

PITTSBURGH, Penn. (December 14, 2020) Othot, the leading provider of advanced analytics and artificial intelligence solutions for colleges and universities, today released the 2020 Higher Ed Enrollment Trends Pulse Report, which contains several important findings based on fall 2020 college enrollments. Click to Tweet

Key findings in the report include:

  • Colleges that used sophisticated AI and data analysis to build their fall admissions classes had an average year over year decline of 4.74 percent in their first-time, full-time 2020 class, three times better than the national average of a 13 percent decline.
  • Data and analysis systems also helped institutions reduce their “summer melt” – the gap between students who accept admission and make a deposit and those who attend classes in the fall – by nearly 1 percent.
  • Analysis of fall classes found no major differences between public and private institutions using data based decision making in either melt or deposit rates and yield. On the other hand, large institutions (more than 2,000 first year, full-time students) fared better than smaller schools in all deposit and melt metrics.
  • By a significant margin, schools in the northeast region saw the largest declines in enrollment and largest increases in summer melt.
  • There was no significant difference in the deposit and melt rates of Pell-eligible students, indicating that cost of attendance may not have been a major factor in COVID-19-related enrollment decisions.

“Our culture is rooted in data-based decision making, so it seems right and natural to share what the data show about fall enrollments,” said Fred Weiss, Othot president and CEO. “We think there are significant outcomes for schools in this report including strong evidence that schools – using data science – can make major progress in growing their enrollment, even in this exceptionally difficult national climate.”

The new report reviews data for institutions using Othot’s student-centered AI enrollment analytics, helping schools understand which students are most likely to enroll as well as how and to reach them to further improve their likelihood to enroll. Based on the report, that information paid dividends.

“It was a challenging year across the board,” said Weiss. “But I would be willing to wager that most schools would be giddy about seeing enrollment rates two or three times better than national averages.  There were some very bright spots, schools such as Texas Tech and Florida Institute of Technology, that planned and executed and saw very strong growth, up more than 3percent year over year, which is pretty amazing.”

Download the 2020 Higher Ed Enrollment Trends Pulse Report or a case study explaining how Texas Tech University achieved their results.

For the Media: Images and additional comments about this report here.

About Othot, Inc.
Othot is the leader in advanced analytics and artificial intelligence solutions for higher education institutions across the United States. Together, Othot and its partner schools focus on each institution’s specific enrollment, student success, and advancement goals. Othot’s cloud-based solution provides continuous intelligence in real time and empowers schools to engage each prospective, current, and former student with the right tactic at the right time. Othot is higher intelligence for higher education. @OthotInc

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Media Contacts:

Jennifer Harrison for Othot
+1 916-716-0636

Amy Baker, Othot
+1 724-612-5137

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