Azusa Pacific University Vice President Named 2014 International Brand Master
Dr. David Peck, A Leader Focused On Creating A Coherent Higher Education Brand, Takes Top Honors In International Brand Competition
For immediate release: June 5, 2015
Contact: Travis Brock, Chair of IBM Committee, 303-743-8298, firstname.lastname@example.org
PARKER, CO. – Dr. David Peck, vice president of university relations at Azusa Pacific University (APU), was named the 2014 International Brand Master yesterday. This international award, now in its sixth year, is presented annually to an exemplary educational brand manager by Educational Marketing Group, Inc. (EMG). Dr. Peck took the top honor for his ability to research, analyze, focus, and train the campus community in the brand promise, “Cultivating Difference Makers.”
Dr. Peck challenged his marketing and communications team to focus on how the stakeholders will live the brand. Their research findings and outcomes were presented to the campus community in 15-45 minute workshops. In conjunction with the presentations, over 600 field guides were distributed to campus staff, faculty and administrators in order to bring everyone on board. Dr. Peck’s key to success was taking an integrated marketing approach and utilizing internal and external presentations and communications to ensure the focus of the brand message.
“Absolutely loved the ‘brick book’ (brand field guide) and level of engagement in roll out,” noted Ann Oleson, CEO and co-founder of Converge Consulting, as well as one of five blue-ribbon volunteer of judges. Fellow judge and co-founder of the Daymond John Academy, Mike Huska said, “Really liked the brand message. Being more of a ‘lifestyle’ message built through actions rather than marketing alone, means the core brand is strong and people are buying in to it.”
“I’ve witnessed APU experience exponential growth as a result of excellence in marketing,” said Irene Neller, vice president of communications, marketing and admissions at Fuller Theological Seminary. “Their student enrollment went from about 4,000 to over 12,000 under David’s leadership. They are now one of the largest and most successful Christian universities in the world. Their marketing presence is everywhere–billboards, print, online, digital–and is consistent, coherent and familial.”
Dr. Peck competed against two other strong finalists to win top honors in the International Brand Master competition. Aaron Blau, assistant director and new media manager, University of Iowa, Iowa City, Iowa, and Ailie Ferrari, director marketing communications, University of Glasgow, Glasgow, United Kingdom, were runners up. Dr. Peck competed with an initial field of eight exceptional nominees, six of whom hailed from the United States, one from United Kingdom, and one from Portugal.
“We are excited to recognize Dr. Peck, a professional with venerable marketing skills, as the 2014 International Brand Master.” said Bob Brock, president of Educational Marketing Group of Parker, Colo., and the sponsor of the competition.
Colleagues in education branding will be able to hear from Dr. Peck, as EMG will honor his success with a series interviews during the coming months.
For more information on the 2014 International Brand Master, Dr. Peck, and APU, see: http://emgonline.com/ibm-award/2014-master/.
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DAVID PECK BACKGROUND
David Peck serves as the vice president for university relations at Azusa Pacific University. Over the last 18 years, Dr. Peck developed and implemented a brand platform for the university. He challenges the campus community to live the brand while promoting and protecting it through marketing, public relations/media relations, visual storytelling, and third-party endorsements. Dr. Peck and his team at Azusa Pacific University have received numerous CASE, Telly, and UCDA awards. Prior to Azusa Pacific, he worked in marketing and distribution with Disney and United Artists. Dr. Peck earned a B.S. in Marketing and an MBA from Azusa Pacific University, as well as a Ph.D. in Media Psychology from Fielding Graduate University. Dr. Peck and his wife of 23 years have three teenagers and a 12-year-old. He enjoys time with his family, reading, teaching, and outdoor activities.
INTERNATIONAL BRAND MASTER AWARD BACKGROUND
The International Brand Master award was established in 2009 to bring recognition to the outstanding work of extraordinary educational brand marketing professionals from around the world. Since then, EMG received nominations from countries including Portugal, Belgium, Scotland, Netherlands, Australia, England, Canada, and the United States. This year, a blue-ribbon panel of volunteer international judges from the United States and England reviewed supporting materials provided by the nominees. Nominees were asked to provide responses to a number of questions related to their brand’s strategy, tactics, and provide results as well as provide several letters of support from colleagues. The judges narrowed the pool of eight nominees to three distinguished finalists. Two from the United States, Dr. David Peck from Azusa Pacific University, and Aaron Blau from University of Iowa, and one from Scotland, Ailie Ferrari from University of Glasgow. Votes to determine the winner among the three finalists were cast by brand stakeholders and fellow branding professionals from around the world. Over 260 individuals voted from around the world. The winner was chosen by a combination of public votes and the judges’ scores. For more information see: http://emgonline.com/ibm-award/.
This year’s judging panel included:
- Mike Huska, Co-founder, Daymond John Academy in Florida, United States
- Ashley Martin, Director of Marketing, Kansas State University in Kansas, United States
- Ann Oleson, CEO and Co-founder, Converge Consulting in Iowa, United States
- Helen Pennack, Director of University Marketing, University of Warwick in England, United Kingdom
- Travis Brock, Chair of the 2014 International Brand Master Award committee, and Director of Business Development and Social Media for Educational Marketing Group, Inc.
EMG is a full-service, integrated brand development and marketing agency that provides custom-tailored research, brand development, creative, development, new media services, and media services for universities throughout North America. Headquartered in Parker, Colorado, the company was established in 1997 and has operated in the higher education arena exclusively for 18 years. Clients have included North Carolina State University, Washington State University, Virginia Tech, Cal Poly, Dalhousie University, University of Victoria, University of Colorado, University of Illinois, University of Michigan, University of Wyoming, and many others. More information can be found at www.emgonline.com.
Travis Brock, Chair of the
International Brand Master Award
Educational Marketing Group, Inc.
19751 E. Mainstreet
Parker, CO 80138
Phone: (303) 743-8298, Fax: (303) 337-2448
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