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Why 80 Percent of Top Students Get Into Elite Colleges

It isn’t just high school seniors who try to make themselves look good in college admissions. So do the schools, and they waste everyone’s time and money in the process.

Comparing the number of people who apply to the number who are accepted is the most obvious way to measure how selective a college is. As a result, colleges have been doing everything they can to make themselves seem more popular by encouraging even unqualified applicants to apply. “The marketing is unbelievable, just unbelievable,” one counselor said. “There are places like Tulane that will send everyone a ‘V.I.P.’ application.”