When The Vaping Industry Offers Scholarships, Is It Marketing to Teens?
While policymakers and parents are wringing their hands about how to get kids not to vape, a number of e-cigarette companies are offering college scholarships to teens.
Authors of a new report in the journal Tobacco Control interpret the scholarships as a possible marketing scheme. The report looked at the prevalence of these scholarships and the types of essay questions they ask high school students. Some ask teens to write essays about vaping — often with questions about the benefits of e-cigarettes over traditional cigarettes.