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Universities Try a Cultural Bridge to Lure Foreign Students

Colleges want, and increasingly need, more foreign students, not only for high-minded reasons, but also because foreigners generally pay full price. Recruitment from overseas is a rare and increasingly important financial bright spot at a time when state support for higher education has dropped to historic lows, research grants are declining, consumers are objecting to tuition increases, and the supply of college-age Americans is stagnant.