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The Tiger Mom Tax: Asians Are Nearly Twice as Likely to Get a Higher Price from Princeton Review

Every year, thousands of high school students get ready for the SAT by using The Princeton Review’s test preparation services. But few, if any, realize that the prices for The Princeton Review’s online SAT tutoring packages vary substantially depending on where customers live.

If they type some ZIP codes into the company’s website, they are offered The Princeton Review’s Premier course for as little as $6,600. For other ZIP codes, the same course costs as much as $8,400. One unexpected effect of the company’s geographic approach to pricing is that Asians are almost twice as likely to be offered a higher price than non-Asians, an analysis by ProPublica shows.