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Is Teaching to a Student’s “Learning Style” a Bogus Idea?: Scientific American

Ken Gibson was an advanced reader in elementary school and easily retained much of what he read. But when the teacher would stand him up in front of the class to read a report out loud, he floundered. His classmates, he noticed, also had their inconsistencies. Some relished oral presentations but took forever to read a passage on their own; others had a hard time following lectures. Gibson now explains these discrepancies as “learning styles” that differ from one student to the next.

He founded a company, LearningRx, on the premise that these styles make a difference in how students learn.