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Teachers Running for Office Face Tough Choice: Go Negative or Not?

With an unprecedented number of teachers running for state office during this contentious election season, many candidates will need to make a tough choice: Knowing that their students are watching, are they willing to go negative in their campaign advertisements?

For many teachers running for state legislature, their students are never far from their minds. Many say they decided to run in the first place because they wanted to improve the quality of public education for their students.

Education Week has counted nearly 160 current teachers who are running for their state legislatures, and about 100 of those have advanced past the primary elections. An analysis of Facebook political ads for and against a dozen teachers in Education Week’s database found that there were few negative ads on that platform, both from the teachers’ campaigns and their opponents’.