Stopping ‘Summer Melt’ – And Getting More Kids To College This Fall
Nationally, between 10 and 20 percent of high school graduates who have been accepted into a college and plan to attend end up not starting classes in the fall. In urban districts, it’s 20 to 30 percent.
Researchers call it “summer melt.” And they’ve found a promising, cost-effective way to reverse it: customized text messaging over the summer, paired with counselor support for students who need more than just a series of reminders.
In a trial of text-messaging nudges, the rate of students enrolling this fall bumped up by 10 percent in working-class communities such as Lawrence, Mass., where there’s not a lot of college-access help available in the summer. The cost per student: just $7.