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Common Core Math Standards Add Up To Big Money For Education Companies

When thousands of math teachers descended on New Orleans earlier this year, two words proved more seductive than chocolate. Or sex. Or even quadratic equations.

Common Core.

The teachers were in town to attend the National Council of Teachers of Mathematics annual conference. The exhibit hall featured endless booths stocked with Common Core textbooks, Common Core legos, Common Core geometry sets, Common Core MOOCs (which stands for massive open online courses). There were even flying robots that vendors said could help children learn the Common Core.

“We sometimes laugh and say that Staples is going to make a lot of money on a rubber stamp that says ‘100 percent Common Core-aligned,’” said Linda Gojak, the council’s former president.