Colleges Turning to Beer Sales at Stadiums as Alternative Revenue Stream
Some cash-strapped athletic departments outside the Power Five conferences have started to use beer sales as an alternative revenue stream — and more could soon be following suit.
While beer drinking is a common sight at tailgate parties outside of college football stadiums, a growing number of schools are bringing the party inside, opening taps in concourses that traditionally have been alcohol-free zones.
North Texas, SMU and Troy University will begin beer sales to the general public this season. They’re among 21 on-campus football stadiums where any fan of legal age can grab a brew. That’s more than twice as many as five years ago.