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Colleges Develop Strategies for Recruiting Students Without a Campus Visit

The coronavirus situation is forcing colleges to teach online for a few weeks or the rest of the semester. Budgets are tight. People are stressed. But for admissions, the timing is just as colleges are rolling out their days for admitted applicants. Most colleges have canceled these days (along with most student activity on their campuses) and are left to recruit students without what for most of them is one of their best assets: their physical campuses. This is a crucial time of year for many students. Anci noted that Kenyon has several events — since scrapped — on campus for high school juniors. But it’s the high school seniors — next year’s freshmen — who are the particular focus.

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