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Business Groups Fighting Back in Support of Common Core

High Achievement New York, a nonprofit coalition of mostly business groups, plans to launch a roughly $500,000 phone and digital advertising campaign over the next several weeks in an attempt to promote the controversial curriculum standards. New York’s business groups have long been among the state’s most vocal supporters, arguing that a Common Core education will help close the skills gap that makes it difficult for companies to recruit qualified workers. Following a national trend, they’re backing up their efforts with advertising and outreach campaigns.