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Beyond ‘Mad Men’: More Public Schools Advertise To Survive

The newest era of advertising may live within your public school district.

Families can choose where to go to school — private, charter or public school. The aim behind providing this choice? Proponents say it will force all schools to better themselves. Whether it has done that remains controversial. But it has given birth to a new reality for public schools: with education competition, comes the need for education marketing.