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Behind That Nobel Prize for Economics, an Innovation for Schools? How ‘Nudge Theory’ is Already Being Tested in Classrooms

In 2015, administrators at Georgia State University turned to behavioral economics to solve an enrollment problem. The school, renowned for its success in graduating low-income and minority students, wanted to reduce the growing proportion of its freshman class that didn’t make it to campus. Often stumbling through a byzantine enrollment process without assistance, almost 19 percent of admitted freshmen never matriculated.