App Developers Are Tracking Kids Despite Laws to Protect Their Privacy
WASHINGTON — Worried that toy stores, fast food chains, and other retailers are tracking your kids online this holiday season? A landmark 2013 law aimed at protecting the privacy of America’s youngest mobile consumers hasn’t stopped app developers from collecting vast amounts of data, including a person’s location and even recordings of their voice, according to privacy researchers and consumer advocates.
Whether mobile app developers seek parental consent first — as required by law — or pass the information on to advertisers isn’t entirely clear. But if you prefer to stay anonymous, your options are limited: Wade through each mobile app’s privacy policies to make sure you are OK with the terms, or stick the phone on “airplane mode” to shut off the wireless connection and risk losing functionality.