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Startup Hopefuls Test Ideas With Educators

Many entrepreneurs in K-12 believe technology can solve education’s problems, but don’t work to understand those problems before prescribing technology to solve them. That frustrates educators and can be a recipe for failure for fledgling companies. The founders of Imagine K12—Tim Brady, Alan Louie, and Geoff Ralston—made their fortunes working for some of Silicon Valley’s star companies, like Yahoo and Google. But they’re trying to change that dynamic by helping people who start education businesses understand what educators truly need and then create products to meet those needs.