Jobs

DIRECTOR OF MARKETING AND COMMUNICATIONS
University of Maryland College of Education

Position Summary

The Director of Marketing and Communications is responsible for stewarding and strengthening the brand of the College of Education and raising the visibility of the College. The Director is responsible for overseeing the production of marketing and communication materials to effectively reach and engage College of Education stakeholders and audience, including prospective and current students, educators throughout the region, potential and current project partners, alumni, faculty, the broader campus community, national academic and education leaders, and others. These efforts should focus on increasing the visibility of the Collene and

demonstrating the impact of the school’s research, teaching and engagement activities in Maryland and beyond. The Director also develops and executes a strategic marketing and communication vision and plan that ensures consistent and compelling messaging, visuals, and design are deployed across and beyond the College in a way that supports the overall brand identity and strategy.

The Director will oversee and contribute to a variety of communications functions for the College, including internal communications, media relations, social media, and alumni and stakeholder communications. They will also provide direction, oversight, and content creation for the College’s publications, including a magazine, e-newsletters, social media accounts, and the website. The Director will provide support to the Dean, developing messaging and writing/producing speeches, presentations, blog posts, and correspondence as necessary.

The COE is growing its Marketing and Communications team, and the Director is responsible for identifying personnel needs and hiring, training, and supervising employees. In addition to building a responsive and dynamic communications team, the Director will identify and manage contractors retained to provide needed services. The Director also maintains and manages relationships with campus communications providers and allies, including the University of Maryland Office of Marketing and Communications.

The Director reports to the Dean of the College as a member of the Dean’s leadership team, taking high-level direction from their strategic leadership objectives. The Director must regularly and independently make decisions that align with that direction, consider the perspectives of all stakeholders, and keep projects moving at an appropriate pace. The Director will also identify and develop processes to promote consistency and stakeholder engagement in the College’s marketing and communication efforts.

The best consideration date for submission for this position is December 6, 2021, the posting will close December 31, 2021.

Minimum Qualifications

  • Undergraduate degree in a field related to marketing, communications, journalism, English, or public affairs
  • A minimum of seven years’ experience creating and executing effective communications strategies
  • Ability to communicate effectively through writing and speaking, relating complex information to multiple audiences and stakeholders, as well as knowledge of common style guides (e.g., AP)
  • Experience supporting the development and execution of a marketing and communication plan, employing strategic decision-making skills
  • Leadership, management, and/or supervision experience
  • Understanding of and commitment to the College’s values of impact, excellence, diversity and inclusion, innovation, social justice, collaboration, and community

Preferred Skills and Experience

  • Successful communications and marketing experiences in the context of colleges and universities and/or academic programs
  • Successful experience developing operational budgets and managing unit finances
  • Demonstrated ability to utilize analytics, conduct surveys, and develop metrics to assess the effectiveness and value of proposed and deployed communication strategies
  • Proficiency in media distribution systems (ex. Cision), Google Analytics, CRM systems (ex. Salesforce), Drupal, MailChimp, social media management platforms (ex. Hootsuite), etc.
  • Ability to work within a team structure and a high-paced environment, meeting deadlines and managing multifaceted projects
  • Knowledge about equity, social justice, diversity and inclusion
  • Ability to build relationships and communicate effectively with diverse constituencies and stakeholders within and outside of the College of Education and University of Maryland
  • Excellent storytelling skills and the ability to effectively identify, represent, and amplify content to and across multiple diverse communities

To Apply

We encourage applications from minority candidates, women, and persons with disabilities. The University of Maryland is an equal opportunity, affirmative action employer, and is dedicated to increasing diversity of its staff through hiring and retention of minorities, women, and persons with disabilities and other categories protected in the University of Maryland Code of Equity, Diversity, and Inclusion

All application materials must be submitted electronically via the eTerp system at https://ejobs.umd.edu


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