Digital and Social Media Manager
The University of North Carolina System

About the Opportunity

The Digital and Social Media Manager reports to the Vice President for Communications. This position will have primary responsibility for web-based communications, as well as managing and building the UNC System’s social media presence across multiple platforms. The position will provide editorial support to divisions within the UNC System Office on communications needs, and will create, edit, produce and post various forms of digital content including video, audio, information graphics and text for online dissemination via digital platforms, including, but not limited to the UNC System website, regular email newsletters and social media sites such Facebook, Twitter, Instagram and LinkedIn. The Digital and Social Media Manager will also develop a metrics strategy to monitor the effectiveness of digital communications, marketing, and social media engagement initiatives. The person will manage consulting designers, illustrators and marketing vendors, and have regular interaction with the System’s IT staff.

This position may be eligible for a hybrid or remote work arrangement, consistent with System Office policy. UNC System employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.

About the UNC System Office

The UNC System Office includes the offices of the President and other senior administrators of the multi-campus University of North Carolina System. The UNC System is a treasured public institution dedicated to serving the people of North Carolina through world-class teaching, research, and community engagement. Today, nearly 250,000 students are enrolled in our 16 universities across the state and at the NC School of Science and Mathematics. System Office staff is responsible for executing the policies of the UNC Board of Governors and providing University-wide leadership in the areas of academic affairs, business and financial management, long-range planning, student affairs, research, legal affairs, and government relations. The UNC System Office also has administrative oversight of a number of University affiliates, including PBS North Carolina, the North Carolina Arboretum, the NC State Education Assistance Authority, and University of North Carolina Press.

About the Team

The University Communications office is responsible for providing subject matter expertise and coordination of the University’s branding, strategic communications, social media, web site, media relations, and community relations activities. This includes advising and providing communications support to the President, senior officers, and functional offices that comprise the UNC System Office. This office also serves a coordination and liaison role on behalf of the System Office to the chief communications officers of the constituent universities of the UNC System.

Minimum Education, Experience, and Skills

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. 

Required Competencies

  • Superior English, written communication skills, including writing, copy editing, proofreading and storytelling
  • Understanding of the role played by digital communications as a way of storytelling and branding support
  • Familiarity with brand standards and oversight of branding elements and consistency
  • Understanding of user-centered web design and online publishing environment
  • Working knowledge of social media platforms and best practices
  • Knowledge of AP Style • Ability to handle multiple projects and meet tight deadlines
  • Excellent interpersonal skills, tactfulness
  • Ability to work as part of a team, where ongoing collaboration is critical
  • Strong project management skills with analytical problem-solving skills
  • Proficiency in Adobe Creative Suite software, Microsoft Word and PowerPoint
  • Detail oriented with good organizational skills
  • Ability to work independently and creatively with limited supervision
  • Experience working with content management systems (UNC System uses WordPress Gutenberg) and search engine optimization
  • Ability to train others on content management systems

Preferred Education, Experience, and Skills

  • Prefer 5 years of demonstrated expertise building and managing organizational digital content and social media presence
  • Familiarity with higher education and/or public sector agencies
  • Photography, videography and graphic design skills

Please apply online at

Classification: Public Comm Specialist

Position Competency Level: Advanced

Position Number: G0001221

Employment Type: SHRA

Appointment Type: Permanent

Full-Time/Part-Time: Full-Time

Recruitment Salary Range: $68,000 – $83,695

Salary Grade Equivalent: GN13

Location: Chapel Hill, NC USA

Get Vaccinated or Get Tested Weekly Policy 

Effective November 2021, as a condition of employment, the UNC System Office requires all employees to either certify and provide documentation of COVID-19 vaccination status or be subject to weekly COVID-19 testing. Vaccination status does not require a COVID-19 booster at this time. This is not a vaccination mandate and weekly COVID-19 testing (excluding weekly home testing) is a permitted alternative for those who do not wish to obtain and/or certify COVID-19 vaccination. 


The UNC System Office (includes PBS NC, NCSEAA, and NC Arboretum) is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.
The UNC System Office (includes PBS NC, NCSEAA, and NC Arboretum) is a VEVRAA Federal Contractor.

To claim veteran’s preference, all eligible persons must indicate their eligibility as requested on the application. A DD Form 214, Certificate of Release or Discharge from Active Duty, may be required later in the selection process.

The UNC System Office (includes PBS NC, NCSEAA, and NC Arboretum) participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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