Content Writer & Systems Manager

Location: Remote
Employment type: Full-time, Exempt
Reports to: Specialist, Managing Editor



EdReports is at the forefront of the curriculum reform movement. By increasing the capacity of educators to identify and demand the highest quality curriculum, EdReports is both disrupting a multibillion dollar market and transforming the way students are taught and ultimately perform. With the firm belief that what is taught matters and that all students deserve high-quality materials, EdReports publishes free, online, evidence-rich reviews of instructional materials.

Purpose of Position

EdReports is looking for a Content Writer & Systems Manager to join our communications team to enrich our website with new blog posts, how-to resources, and marketing copy as well as support email marketing endeavors and provide light administration of our website. The Content Writer & Systems Manager will play a vital role developing and executing integrated campaigns to deliver on EdReports’ mission to improve public education. They are a self-starter, strategic thinker, and strong communicator with a focus on ensuring all school districts, particularly those supporting our most underserved students, are reached. They have a high level of expertise with writing content optimized for an online experience and are able to quickly connect the dots between how a user experiences content across multiple channels. They thrive on data and can analyze marketing analytics and metrics to constantly adjust content to meet goals. The ideal candidate for this role has new ideas and perspectives to bring to the table, and also has the technical ability and know-how to execute those ideas.

Key Responsibilities


  • Write clear marketing copy to promote our products/services for our website and email communications; work closely with the communications team to develop and execute content and campaigns;
  • Develop, execute, and optimize an SEO strategy to increase web traffic;
  • Research industry-related topics (combining online sources, interviews, and studies);
  • Prepare well-structured drafts using content management systems;
  • Proofread and edit blog posts before publication;
  • Submit work to editors for input and approval;
  • Be the primary Comms point of contact for Klawe Fellows to build relationships, identify story opportunities, and pinpoint communications training needs;
  • Identify audience needs and gaps in our content and recommend new topics;
  • Ensure all-around consistency (style, fonts, images, and tone);
  • Partner with colleagues across the organization to build relationships, collaborate effectively, and inform content; and,
  • Ensure all digital marketing initiatives are fully aligned to the annual communications plan, and assist in maintaining the organization’s image, identity, and communication style across all creative platforms.


  • Day to day management of our email marketing system, Pardot, including:
    • Laying out, testing, and launching weekly eBlasts
    • Building and maintaining new templates as needed
    • Reviewing and tracking eBlast performance
    • Recommending areas for improvement based on performance data
  • Day to day management of website, including:
    • Coordinating and executing report releases
    • Creating new web pages and landing pages
    • Updating or removing content
    • Troubleshooting issues and liaising with development team to address bugs when necessary
    • Tracking website performance and contributing to monthly key performance indicator summaries


  • Passion for EdReports’ mission and vision;
  • 3-5 years of work experience as a web content writer, copywriter, or similar role with an emphasis on multi-channel strategy;
  • Portfolio of published articles;
  • High level of comfort interviewing subject matter experts;
  • Experience doing research using multiple sources;
  • Familiarity with email communications strategies;
  • Excellent writing and editing skills in English;
  • Preferred, but not required:
    • Hands-on experience with content management systems (i.e. WordPress)
    • Experience in SEO, including keyword research, ranking factors, analysis, and backlinks;
    • Knowledge of basic HTML and WYSIWYG use;
  • Ability to work independently and collaboratively;
  • Track record of delivering quality work on time;
  • Experience in K-12 education, preferred;
  • Fluent in Microsoft Office suite (Excel, PowerPoint, etc.), required;
  • College degree preferred (ideally in Marketing, English, Journalism or related fields), but not required

Core Competencies


Framing/planning the work

Plans and effectively organizes more complex projects and tasks; Identifies and sets contingencies for possible roadblocks


Usually meets deadlines or delivers early; Assesses if a roadblock will delay deadline and communicates any changes as needed; and Proactively communicates.

Quality of work products

Work products (e.g. reports, documents, files, etc.) are generally complete and accurate.


Ability to adjust

Demonstrates ability to adapt to changing circumstances; and Understands that the job sometimes encompasses a broader range of activities than the formal job description.


Able to thoughtfully consider new ideas and different perspectives; Encourages individuals with different perspectives to share



Focuses on accomplishing organizational goals rather than a personal agenda; and Willing to take on additional tasks as needed to achieve shared objective.


Actively participates as a team member and shows willingness to contribute and be open to feedback; and Is sought out by others as a collaborator on projects.


Written/Verbal communication

Communicates messages concisely; Consistently adjusts style and tone to suit the target audience; and Participates comfortably in small group meetings, contributing where appropriate.

Inquiry and listening

Fully engages in both in-person and virtual settings; Uses open-ended questions to clarify understanding and gain information; and Requests feedback and encourages others to share their point of view.


Valuing diversity

Demonstrates understanding that differences among team members contribute value to the environment; Proactively considers ways to increase diverse viewpoints and representation across our work; and Identifies ways to increase diversity and inclusion.

Advancing diversity and inclusion

Demonstrates awareness and understanding of own biases; Offers observations about cultural proficiency within the organization; and Proactively seeks out diverse perspectives and relationships to advance the mission.


Learning orientation

Recognizes learning and growth as important for personal and professional development; Often seeks help when new to a task or challenge


Seeking, providing, and using feedback

Regularly seeks feedback and coaching to succeed in doing more complex work; Uses new information and experiences to identify opportunities to adjust work/and or professional style; and Provides feedback to colleagues.

Leadership Competencies


Gathering and Interpreting Data

Developing an understanding of what data needs to be gathered; Able to read and interpret data




Understanding the context

Has nuanced understanding of organization’s history and needs of the community served, and seeks out opportunities to deepen or expand that knowledge.

Physical Requirements

Including, but not limited to standing and sitting for long periods of time; speaking loudly and clearly; seeing and hearing things both near and far away; and reaching, stooping, kneeling, and fine-finger and hand manipulation in use of a computer, chalkboard, dry erase board, or projector. Employee is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures, transcribing, viewing a computer terminal, and extensive reading.

To Apply:

Resume, cover letter, and short writing sample required to apply.

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