The Associate Writer
The Associate Writer for ASCD’s Educational Leadership magazine plays an important role in contributing to, supporting, and expanding the magazine’s online coverage of the K-12 education field. In this regard, the Associate Writer provides essential support to ASCD’s digital-content strategy. The Associate Writer is primarily responsible for writing, developing, and producing high-quality short-form content for ASCD’s blog and website, as well as for its e-newsletters. The Associate Writer also contributes to ASCD’s social media outreach and provides editorial support—including writing occasional articles—to Educational Leadership magazine. The Associate Writer will also help develop video and multimedia features. The position requires strong editing, reporting, and writing skills, as well as the ability to produce and coordinate posts and articles within online content management systems. It is an ideal position for a talented early-career or career-changing journalist/writer looking to expand his or her digital content experience.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Report and write cogent, accurate feature-length articles and shorter pieces on trends, ideas, and solutions in K-12 education.
- Write for a variety of platforms, including online newsletters, blogs, digital products, and web pages. Ability to meet multiple deadlines at once.
- Work closely with editorial team in planning and coordinating content, for both short- and long-term development.
- Acquire and substantively edit and shape content from ASCD staff, education stakeholders, and freelance writers. Draft compelling article titles, intro text, and subheads.
- Read and rate full-length manuscripts being considered for publication.
- Review and copyedit content proofs.
- Produce and manage posts and articles in blogging platform and other content-management systems, including editing images and maintaining and developing tagging/categorization protocols.
- Support the development and direction of themes and editorial and design components; and assist in managing production schedules.
- Access, acquire, and compile articles, tools, rubrics, checklists, videos, and other multimedia using new and existing content that fosters online community building.
- Conduct original interviews and create multimedia content to accompany publications and online products.
- Contribute to and effectively monitor social media channels.
- Write effective summary copy for web and e-newsletter distribution.
- Collaborate with departments and stakeholders to assist in production and preparation of e-newsletters and other products for digital release, including website and mobile platform updates.
- Monitor content analytics and report out relevant metrics related to the success of the blog and other products.
- Develop knowledge of trends and issues in education and occasionally attend education-related events.
- A bachelor’s degree, preferably in education, English, journalism, communications, or media.
- Knowledge of trends, issues, and experts in K–12 education.
- Professional writing, reporting, or editing experience.
Skills and Abilities
- Strong writing, communication, and editing skills.
- Strong technical skills, including working knowledge of publishing technology and platforms, including in website updating, photo editing, Adobe Acrobat, HTML, LMS, and CMS systems.
- Understanding of search engine optimization and other online content-discovery strategies.
- Professional social media experience and skills.
- Strong organizational skills, including in managing online content tagging.
- Video production and editing skills a plus.
- Foreign language ability a plus.
- A minimum of two years of experience writing and editing in a publishing or education environment is required.
- Experience working on online publications or digital content is highly preferred.
- Normal demands associated with a deadline-driven office environment.
- Telecommuting arrangements an option.
- The noise level is generally quiet to moderate.
- Daily contact with team members, external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.
- Ability to communicate and exchange information with others.
- Ability to perceive and inspect records in a document management system.
- Ability to operate general office equipment.
- Ability to lift, carry, move, or position objects weighing up to 10 pounds.
This position description summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.
Key Position Designation: Certain positions are essential to providing immediate and continuing support for operations or support functions during an emergency or building closure. Employees who hold these positions may be required to work (at their worksite or remotely) when other employees are not required above. Please refer to the General Information section above to determine whether this position is considered a key position.
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