More parents are facing educational choices they never had before. Privileged families have always successfully navigated the complexities around schools, but lower-income families haven’t necessarily done so. What new ways are being tried to get information in the hands of a broader array of parents? As organizations step in to  offer guidance, reporters can learn from the processes they use.

Speaker: Bill Jackson, GreatSchools; Moderator: Gail Robinson, Inside Schools. Recorded at EWA’s 66th National Seminar, “Creativity Counts: Innovation in Education and the Media,” May 2-4, 2013.