EdMedia Commons Archive

Advertising In Schools On the Rise: Where Should The Line Be Drawn?

As the nation continues to work its way out of the recession, cash-strapped school districts are becoming more likely to allow advertising on buses, campus buildings, and even report cards.

As USA Today’s Trevor Hughes reports, posters promoting the CVS pharmacy chain’s flu shots are the lesser evil to educators in Virginia and Florida, where the advertising revenue is desperately needed to balance the budget.

But consumer advocates such as Elizabeth Ben-Ishai, a spokeswoman for the Washington, D.C.-based Public Citizen’s Commercial Alert, warn that students are particularly vulnerable to persuasive advertising.

What do you think? Is the advertising revenue worth the potential loss to a school district’s credibility? Should parents have a say in whether a district signs a contract with an outside advertiser? What products and services have you seen advertised in your schools?


This post originally appeared on EWA’s now-defunct online community, EdMedia Commons. Old content from EMC will appear in the Ed Beat archives.