Blog: Latino Ed Beat

Hillary Clinton Announces Hispanic Early Education Initiative

Hillary Clinton and Spanish-language television network Univision are launching a new initiative geared at encouraging Latino parents to help their preschool-aged children develop reading and language skills.

Clinton announced the campaign in an appearance in a classroom in New York City. The effort involves Clinton’s Too Small to Fail campaign founded by the Bill, Hillary and Chelsea Clinton Foundation and the nonprofit group Next Generation. It will be known as “Pequeños y Valiosos,” or young and valuable. 

Univision will air public service announcements in Spanish that emphasize the importance of reading, talking and singing to young children. The target age is children ages zero to five. 

“The evidence is overwhelming that you’re literally building brain cells when you talk to your child, when you sing to your child,” Clinton said, according to The Wall Street Journal.

The Washington Post reported that Clinton emphasized her support for early childhood education and universal pre-K, which President Obama has also championed. Newly elected New York Mayor Bill de Blasio, who also has been pushing to tax the wealthy to expand pre-K, also was in attendance.

It will be interesting to see how much the initiative will impact Univision’s reporting — should we expect more stories about early education? Certainly, Spanish-language media plays a critical role in reaching immigrant parents.

Univision has already added an education section to its website in support of the initiative. The site has some stories on it already, including one about toys that can help stimulate a baby’s development.