Blog: Latino Ed Beat

Ads Promote Autism Awareness Among Latinos

A new ad campaign from the group Autism Speaks is reaching out to Latino and African-American parents to generate greater awareness about autism and encourage earlier identification.

The “Maybe”  PSA campaign includes TV and print ads in both English and Spanish. The ads outline key warning signs and behaviors a child with autism may exhibit, such as a preoccupation with objects and avoiding eye contact.

Last year, the Centers for Disease Control (CDC) released a study showing large increases in the number of Latino and black children identified as autistic. The CDC estimated that there were about 7.9 diagnosed cases of autism per 1,000 Latino children, an increase of 110% over 2002. Despite that increase, prevalence is much higher among white (12.0) and black (10.2) children. The report noted that the wide variation between groups could be attributed to awareness levels in the communities.

The average age of diagnosis is four to five years. But the average age of diagnosis is higher among Latino, black and low-income children.

“Earlier diagnosis [is] so important because if we can get a child by 2 years old, in most cases, with help that child can go to regular kindergarten,” Liz Feld, president of Autism Speaks, told NBC Latino. “The window between 2-5 years old is the most important time to deal with treatment.”