Wisconsin private college campaign markets affordability
Rolf Wegenke is the first to admit that some working in the realm of higher education can be a bit, um, set in their ways.So when the president of the Wisconsin Association of Independent Colleges and Universities (WAICU) -- which comprises 20 private, nonprofit institutions of higher learning in the state -- first broached the idea of a marketing campaign to promote the virtues of the membership schools, his pitch was met with a bit of trepidation. Todd Finkelmeyer, The Capital Times, July 13, 2009