IF IT CATCHES MY EYE pdf
Teenagers aren't much into following serious news online, but news organizations can -and should - cultivate their interest by learning how to catch their eyes, diminish their angst, go where they are, enlist parents and teachers in the cause, and help teens develop a "news persona," according to a study released by the Media Management Center at Northwestern University.
Media Management Center, Northwestern University - Vivian Vahlberg, Limor Peer, Mary Nesbitt,, 1/18/2008