Communications Director
Friday, December 2, 2011

The Broad Center for the Management of School Systems seeks a Communications Director to develop and lead its media and communications initiatives.

BACKGROUND
The mission of The Broad Center for the Management of School Systems (www.broadcenter.org) is
to raise student achievement by recruiting, training and supporting executive leadership talent from
across America to become the next generation of urban school district leaders. The Center identifies
talented leaders from education, business, the military, nonprofit organizations and government who
have the passion, knowledge and skills to take on executive leadership roles in urban education. The
Broad Center operates two primary leadership development programs: The Broad Superintendents
Academy and The Broad Residency in Urban Education. The Broad Center is a flagship initiative of,
and funded, by The Eli and Edythe Broad Foundation (www.broadfoundation.org).

Created in 2002, The Broad Superintendents Academy is a rigorous, ten-month executive training
program designed to prepare the next generation of public school superintendents. To date, Broad
Academy Fellows have included leaders from business, education, government, the military and
nonprofit organizations. Participants in the program retain their full-time jobs while attending the
Academy for extended weekend sessions. The residential learning session faculty is composed of
leading education practitioners. Between sessions, participants are expected to undertake a series of
rigorous individual skill-building activities and performance projects to build their leadership
portfolios.

Created in 2003, The Broad Residency in Urban Education (TBR) is an intensive two-year
management development program offered to talented early- and mid-career professionals from the
private and non-profit sectors. The purpose of the program is to provide an entry point for developing
leaders who are not currently working in public education to train and prepare for senior positions in
urban school systems throughout the country. Residents are placed directly in large urban school
districts, charter management organizations, and state and federal departments of education working
for senior leaders. Over the course of the two years, Residents meet together for eight professional
development sessions for rigorous study and skill-building activities. When the program ends,
Residents are well prepared to assume leadership posts in systems of public schools.
Building and maintaining a strong network of Broad Center-trained leaders from both programs
exponentially increases the already significant impact of our individual alumni. By building
connections among network members, facilitating the exchange of information and best practices,
and galvanizing the political power of The Broad Center network, we can accelerate the diffusion of
innovation, mobilize people for policy change, and ultimately achieve our goal of raising
achievement for all students.

POSITION SUMMARY
The Communications Director will be responsible for managing all communications for The Broad
Center. He or she will report to the Executive Director of The Broad Center. This position is full-time
and is based in Los Angeles, CA.

DUTIES AND RESPONSIBILITIES
The primary role of the Communications Director is to develop and lead The Broad Center's media
and communications initiatives in support of our mission and programs. The Communications
Director will be responsible for developing and executing an overarching communications strategy
for The Broad Center's programs. He or she will be responsible for media relations, speechwriting,
publicity, press and public events and writing and developing collateral materials for the Center.
Specific responsibilities include:

· Create and implement an aggressive and sophisticated annual communications strategy to ensure
consistent, high-impact activities and messaging.
· Increase national awareness and recognition for The Broad Center (and its programs) and our
mission and results.
· Improve our ability to communicate our key messages and beliefs to the Center's core audiences.
· Develop and execute communications strategies that continually strengthen the brand of the
Center to our key constituents, including potential candidates for our programs, educators,
policymakers, newsmakers, opinion-makers and the public at large. Strategies will include:
· Website
· Social media
· Recruitment collateral and mailings
· E-newsletters
· Secure high-profile, national speaking engagements for The Broad Center senior team; research
and write important and impactful speeches on a quick turnaround basis.
· Develop and write opinion pieces that are insightful, topical and which generate debate, as well
as assist members of The Broad Center network to develop and write opinion pieces.
· Work closely with those leading the Center's evaluation efforts to ensure data collection on results is
done in a way that will provide value to key external audiences.
· Establish strong relationships with key media that cover the activities of the Center; increase and
deepen media coverage for the Center, its participants and alumni.
· Provide media and communications training and support to Broad Center staff and network members.
· Other duties as necessary to ensure organizational success.

DESIRED QUALIFICATIONS
· At least eight years of professional experience in communications for a company or organization
with strong name recognition and significant brand awareness and/or political or issues campaign
experience.
· Experience managing communications functions such as messaging, brand management,
advertising, collateral materials, social media, website development and market research.
· Exceptional track record in working effectively with the media, including demonstrated success
in pitching and placing news articles, profiles and opinion pieces in local and national
newspapers, TV, radio and Internet.
· Ability to quickly grasp and synthesize complex issues.
· Ability to execute on a number of diverse projects simultaneously; comfort with taking initiative
and making progress amidst competing priorities.
· Excellent judgment and political savvy; personal reputation for integrity and ethics.
· Self-starter; highly motivated; hands-on professional.
· Successful experience working in a fast-paced, dynamic, results-oriented team environment.
· Superb verbal and written communications skills.
· Comfort with and ability to use technology in a productive and efficient way including expert
experience with Word, Excel, Outlook, Power Point, Twitter, Facebook, Flickr and Internet
research. Command of Associated Press style and familiarity with Factiva, Burrelle's, Cision,
LexusNexus and ConstantContact.
· Passion for improving K-12 education.
· Undergraduate degree required; graduate degree preferred.

SALARY AND BENEFITS
Salary is commensurate with skills and experience. Excellent benefits including health, dental and
a comprehensive 401k retirement savings plan.

TO APPLY
Interested candidates should apply with a letter of interest and resume to Jerry Gonzales, Deputy
Director of Operations at http://www.broadcenter.org/sf/career.php. Employment is contingent on
writing and work samples and satisfactory reference and background checks.
We will only contact applicants chosen for further consideration.

The Broad Center engages employees without regard to race, color, religion, creed, age, gender,
marital status, sexual orientation or any other characteristic covered by law. All who believe they
meet the stated qualifications are invited to apply. The Broad Center is an equal opportunity
employer.

The statements in this description represent typical elements, criteria, and general work performed.
They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills
required for the job.