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More College Students Selling Stock—in Themselves

Elida Gonzalez feared drowning in college debt on her road to a middle-class job, so instead she sold investors a piece of her future.

The now-23-year-old daughter of a farm worker from Santa Maria, Calif., signed up with 13th Avenue Funding, borrowing $15,000 to complete her bachelor’s degree at the University of California, Santa Cruz. The Sacramento-based nonprofit group agreed to fund her college expenses in exchange for a share of her future earnings in an arrangement called an income-share agreement.