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Exploring JumpCourse, an Alternative Online Education Provider

“Incorrect.” Halfway through the practice quiz, I get a question wrong. I matched two terms to the wrong examples, and the quiz tells me they should be swapped. “Do you know why?” it asks.

I don’t, and the course doesn’t tell me. But the quiz will soon give me the same question, which I can then answer simply from memory.

For the past two weeks, I have worked my way through Principles of Marketing, a course offered by JumpCourse, an online education platform created by adaptive learning company Adapt Courseware.